We cover some entertaining concepts in what we hope will be a fun 90-minute webinar that will provide you with a variety of ideas and techniques to improve your influencing and persuasion skills - all without anyone hardly noticing a difference in your approach! We will highlight how our cognitive thinking, behaviours and decision making is not always as rational as economists and others might have us think. Focusing on the work of leading behavioural science researchers, we will help you then identify new, subtle ways to positively influence congruence and success. We will explore priming, conditioning, nudge theory, and some of the world’s most persuasive techniques. Developing a broader understanding of the subtle arts of persuasion in order to foster even better relationships and results.