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Communication and engagement

Paid social media advertising - test

1This is a social media training event, where we will talk about how you can use paid advertising on Facebook effectively.

Date Friday, 01 December 2023 14:00 PM - 15:00 PM
Where Details Online Online - MS Teams
User Details Members:
Level Details 1 hour webinar
This event has already taken place, but you can watch the recording and download resources below.

What will you learn?

You will learn:

  • How you can use paid advertising
  • How you can get the most for your money from an advert
  • How to set up and monitor an advert

This is a social media training event, where we will talk about how you can use paid advertising on Facebook effectively.

Anyone who is interested in learning how paid advertising on Facebook can help promote the NHS and anyone who wants to improve the way they currently set up and organise their adverts.

Lead facilitators

Joe Blunden

Joe is a multi-award winning marketing and communications specialist with over 15 years of experience across a range of industries. He has worked for the NHS for the past 10 years, including marketing, communications and engagement roles in both acute and community settings.

He is a compulsive learner and recently completed an MBA (Distinction), having gained a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Managing Digital Media and a degree in business.

Joe directed the successful campaign to get the NHS Choir to Christmas number one in 2015, raising over £300k for charity in the process. He also led NHS Voices in 2018, bringing together 30 celebrity singers to record a song for the NHS, which was made into a documentary by ITV.

Joe specialises in strategy development and digital communication and has extensive experience in PR, stakeholder engagement and campaign development.