13 February 2024
09:30 - 11:00
1.5 hours

MS Teams
Online video conferencing

We cover some entertaining concepts in what we hope will be a fun 90-minute webinar that will provide you with a variety of ideas and techniques to improve your influencing and persuasion skills - all without anyone hardly noticing a difference in your approach!

We will highlight how our cognitive thinking, behaviours, and decision-making are not always as rational as economists and others might have us think. Focusing on the work of leading behavioural science researchers, we will help you identify new, subtle ways to influence congruence and success positively. We will also explore priming, conditioning, nudge theory, and some of the world’s most persuasive techniques.

The webinar will aim to develop a broader understanding of the subtle arts of persuasion to foster even better relationships and results.

Lead facilitator

Mark Leyshon  

An experienced commercial practitioner, Mark initially started his career in the Automotive industry within Supply Chain Management, and was actively involved in his organisations world class continuous improvement programme. He then moved on to a variety of senior, and executive commercial posts in the rail, energy and travel industries, where his experience includes acquisitions and a management buy out. At the turn of the Millennium Mark started his own Consultancy Company providing PFI support before broadening into a wide variety of improvement and change management assignments.

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