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Communication and engagement

Social Media in the NHS

This webinar will examine the many ways in which social media can be used to enhance the experiences of staff and patients. 

The session will highlight how it has been employed successfully across the NHS and share tips and tricks to enable attendees to make more of the many available tools.

Delegates will also look at how social media could be applied in their area of work and take practical steps towards delivering this potential.  We'll include:

•    What social media is and why it is so important
•    Real examples of successes in the NHS
•    Tips and tricks for using social media more effectively
•    Key things to consider before using social media

This webinar is aimed at staff who have a basic understanding of social media (e.g. have their own personal social media profiles) and would benefit from advice and guidance for applying it effectively in their area of work.

Date Wednesday, 28 February 2024 10:00 AM - 11:30 AM
Where Details Online Online - MS Teams
User Details Members: Free
Level Details 1.5 hour workshop
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Lead facilitators

Sue Kong

Sue has 30 years of operational, strategic and board experience in the NHS, largely in London and the East Midlands. She is passionate about developing young people and promoting diversity in the NHS. Sue has an MBA (distinction), specialising in marketing and is a CIM Chartered Marketer. Sue is an editorial board member for the Journal of Patient Experience (SAGE) and has presented at Warwick Business School, the Institute of Directors and the 2020 Arab Health Congress. Sue holds the ILM Level 7 Diploma in Executive Coaching and Mentoring, is a member of the Association for Coaching and is passionate about coaching and mentoring colleagues from all backgrounds and disciplines in the NHS and is also keen on researching and testing use of AI in coaching. In 2024, Sue has been recruited to sit on the selection panel for the prestigious Oxford University & Ellison Institute of Technology (EIT) Ellison Scholars programme to find and fund students who will help solve some of humanity’s most challenging and enduring problems.