NHS Elect is delighted to work with a group of highly respected, skilled and experienced associates as part of the delivery programme for our members. All have reached the top of their field and have many years of experience working in or with the NHS.

Carol Deans

Improving patient experience through customer care and engagement
Carol Deans is a senior corporate communications specialist with 20 years experience in a variety of public sector organisations – 13 years in various types of NHS organisation (Foundation Trusts, Acute, Mental health, Integrated and PCT). Her NHS experience has seen her lead the communications and media response for numerous serious incidents and major incidents (including a train crash, suicides and a homicide by a service user).
She is a member of the Chartered Institute of Public Relations and is passionate about the positive impact strategic communications, stakeholder relationship management and engagement can have on an organisation’s reputation and its ability to make significant organisational and service changes.
Carol is a passionate supporter of the NHS Elect ‘Improving the Patient Experience’ Programme and is an accredited Elect trainer on customer care.

Gaynor Cross

Leading the way in healthcare marketing with experience in all sectors
Gaynor has over 10 years marketing experience spanning the public, private and not-for-profit sectors and covering both on and off-line marketing techniques. She currently works in the NHS specialising in planning, executing and analysing strategies to generate new business and utilise income streams. She has previously worked at Help the Aged marketing their range of websites using a variety of techniques including SEO (Search Engine Optimisation), PPC (Pay Per Click), banner advertising and affiliate programmes.
Gaynor works closely with the Chartered Institute of Marketing (CIM) as an examiner and also teaches both the Introductory and Professional level qualifications. Gaynor leads on NHS Elect Stepping Stones Foundation One Day Course on Marketing in the NHS with Sue Kong, Director, Chartered Marketer, NHS Elect

Sir Graham Morgan

Challenging clinical practice and introducing new ways of working

Sir Graham has held the post of Executive Director of Nursing & Quality of The North West London Hospitals NHS Trust since 1995 and during 2005 he became the Trust’s Director of Service Improvement and Strategy. Sir Graham has a long and distinguished history of pioneering service change within the NHS.
He led the clinical team that developed the first treatment centre in Europe (the Ambulatory Care and Diagnostic Centre at Central Middlesex). This Centre is recognised as a trail-blazer for the entire elective care reform programme in the UK and Graham’s work on redesigning and extending the roles of nurses and therapists within ACAD was fundamental to its success. He followed this success with a further pioneering development, redesigning emergency care on the Central Middlesex site.
A true innovator, Sir Graham is renowned for his ability to challenge existing practice and successfully introduce new ways of working in healthcare. He is a frequent speaker at national and international conferences, and has advised governments on workforce issues in the UK, Europe and Russia. He has published a number of articles and contributed to two books on multi-disciplinary managed care. He was created a Knight Batchelor in 2000 for services to health care.

Henry J.Weinert 

Helping Hospitals Excel in the Efficient Delivery of High Quality Joint Replacement and Reconstructive Surgery
Henry J. Weinert is the founding member and Managing Partner of HJW Associates International (HJW).
 Henry is a published author and international lecturer on creating Hospital-Physician Productivity and Efficiency Partnerships and earned the distinction of being the first non-physician Administrator of the New York Orthopaedic Hospital of the Columbia Presbyterian Medical Center. Henry has a Masters Degree in Business and Hospital Administration from the City University of New York- Baruch College and the Mount Sinai Medical Center in NYC.
HJW Associates International was founded on the premise that the best consultants for a particular engagement do not necessarily all reside in the same firm. HJW maintains and works with an International network of Hospital Executives, Orthopedic Surgeons, Financial Directors, Service Line and Operating Room Professionals with specific expertise best suited for each particular engagement.

 HJW primary mission is to help Hospitals secure their future by assisting them to excel in the efficient delivery of high quality joint replacement and reconstructive surgery. With the patient experience as a critical success factor, HJW focus their effort on establishing elective inpatient orthopaedic surgery as the clinical engine for Hospitals to optimize patient care, improve financial performance and achieve positive local and regional recognition as the Hospital of choice. 
Working through NHS-Elect, HJW offer Hospital Management & Physician leaders an on-site and tele-video Peer-to-Peer educational exchange program with Faculty from HJW exemplar site based at the Krauss Center for Joint Replacement Surgery at the Peconic Bay Medical Center in New York.

James Murray

Making strategy and commissioning accessible and easy-to-understand

James has worked across the NHS for over 30 years and has built a wide experience of working in different sectors which give him a unique insight into health sector commissioning and provision and the impact they have on finance and strategic direction.
James has worked in NHS Trusts, Commissioning organisations and the Civil Service at a regional level and for the past ten years has worked independently on a wide range of projects stretching from interim Director posts, through to Foundation Trust Merger business plans, Foundation Trust applications, Health Economy Strategic views and a wide range of business cases and procurement development schemes.

Krystyna Ruszkiewicz

Introducing innovative workforce and OD solutions
Krystyna set up her own specialist HR and OD consultancy in 2004 and works with a number of health care employers, predominantly in the NHS but also in the independent sector and overseas. With 18 years NHS experience, she was an HR Director for over 10 years, most recently at Chelsea and Westminster Hospital NHS Trust, and previously at the Royal Marsden NHS Trust.
Recent assignments have included working with the independent sector on the Wave 1 and Wave 2 Diagnostic and Treatment Centres, and various HR/OD assignments for public and private sector clients, such as team assessment and development, career coaching and the development and implementation of new management and organisational arrangements. Her particular expertise is in developing innovative workforce and organisational models which improve the delivery of healthcare.

Ljiljana Vucicevic

Supporting the marketing and communications at the NHS Elect, Acute Frailty and Ambulatory Emergency Care Networks

Ljiljana joined NHS Elect in 2010 bringing her extensive communications, marketing and event staging experience. Ljiljana is a senior communications and engagement specialist with 20 years experience in a variety of organisations – the NHS, voluntary sector and international development. Ljiljana worked for a number of years as Senior Digital Communications and Engagement Manager at East London NHS Foundation Trust. Ljiljana is focused on delivery strategic communications, stakeholder relationship management and engagement. She is experienced in developing and implementing digital communications strategies that support the delivery of organisational business objectives. She is also passionate about internal communications and employee engagement and developing a comprehensive framework for two-way employee communications, ensuring engagement and dialogue. How she can help you: provide professional expertise on website and intranet development, digital communications, social media and other applications

Mike Tomlinson

Delivering e-marketing solutions for NHS organisations
Mike Tomlinson began his career as a television producer and science writer with broadcasters such as the BBC, Channel Four, and WGBH (Boston), specialising in documentaries on science, health and medical subjects for series such as Horizon, Equinox and Nova.
For the past ten years, Mike has focussed particularly on producing content for new media platforms such as the Internet with his production company Orlando Media. He has also worked as a stills photographer and journalist and writes for newspapers, magazines and specialist publications.He works as consultant Creative Director with NHS Elect and its members, developing communications and marketing content across the full range of media from websites to printed publications.

Paul Taylor 

Delivering easy-to-understand whole system financial advice 
Paul Taylor is a management consultant who specialises in financial support to the NHS on a wide variety of topics. He is currently working in conjunction with Martin Davies and Paul Elkin, similarly experienced healthcare professionals. He is currently working for the NHS West Midlands establishing the Commissioning Business Support Agency (CBSA) on behalf of all of the 17 PCTs in that health economy. 
Paul has held a number of senior positions in the NHS before his recent move to the private sector. Amongst these he has been the Director of Finance and Deputy Chief Executive at Worcestershire Acute Hospitals NHS Trust. This Trust includes Kidderminster Hospital and an early wave PFI at Worcester. Before that he held the position of Director of Finance at Coventry Health Authority for several years, and Project Director for GP Fund Holding for the West Midlands RHA. 
Paul is a member of the National HfMA Financial Management and Research Committee and Chairman of the West Midlands Research Sub-Committee. He is the co-author of the HfMA Booklet “A Guide to Accounting Standards”, author of a chapter in the “Introductory Guide to NHS Finance” and co-author of the PbR publication “Home Thoughts from Abroad”. He was the winner of the 2006 “Outstanding Contribution to HfMA” Award.

Ruth Sangale

Ruth Sangale has 20 years HR and OD experience in the public and private sector, specialising in the last 5 years in Leadership development and executive coaching. She left the NHS a year ago and now works as a leadership development specialist with a varied portfolio of clients within the health sector. 
In her last role in the NHS, Ruth was responsible for programme managing the delivery of a portfolio of Pan London Leadership programmes, talent management and alumni networks and was the lead for coaching and mentoring across London. She is a qualified NLP practitioner and ICF accredited coach. 
Recent accomplishments: Ruth is a constant learner and recently completed an MA in Innovation Creativity and Leadership. Her research project explored what enabled leaders to be innovative in the NHS. She also is passionate about designing new and creative leadership workshops and recently delivered a creative problem solving workshop and one on story telling as a communication tool. 
How she can help you: designing innovative leadership workshops, talent management strategy, facilitating team development sessions and providing coaching to senior leaders.

Sheryl Pope

Creating effective individuals, teams and services
Sheryl has extensive operational and strategic experience within the NHS having held clinical, managerial and director level posts within acute, community and primary care over the past 24 years. She was the Director of Strategy for two acute NHS Trusts and has successfully delivered a major system wide reconfiguration strategy consultation. In 2007, Sheryl trained as an executive coach and mentor and now works independently with NHS organisations and also the non-healthcare sector.
Sheryl is passionate in bringing learning, leadership development and coaching to build effective individuals and teams. Sheryl’s work with NHS Elect to date has included; creating and leading a large scale leadership programme within an acute NHS Trust, and undertaking a strategic review of an innovative integrated care service.