21 October 2021
09:30 - 12:30
3 hours
Online video conferencing

We are now subject to more communication than at any other point in history. From letters to emails, from tweets to texts, we are greeted by a seemingly endless stream of messages.

How, then, can we possibly hope to ensure our own messages are seen by those we seek to inform, persuade and motivate? 

By sharing some of the key principles of effective writing and learning from journalists, advertisers and salespeople, amongst others, we hope to provide you with the platform to achieve exactly that.

This is a three hour session.

Lead facilitator

Joe Blunden  

Joe is a multi-award winning marketing and communications specialist with over 15 years of experience across a range of industries. He has worked for the NHS for the past 10 years, including marketing, communications and engagement roles in both acute and community settings.

He is a compulsive learner and recently completed an MBA (Distinction), having gained a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Managing Digital Media and a degree in business.

Joe directed the successful campaign to get the NHS Choir to Christmas number one in 2015, raising over £300k for charity in the process. He also led NHS Voices in 2018, bringing together 30 celebrity singers to record a song for the NHS, which was made into a documentary by ITV.


Joe specialises in strategy development and digital communication and has extensive experience in PR, stakeholder engagement and campaign development.

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