11 October 2022
10:00 - 11:00
1 hour

MS Teams
Online video conferencing

Whether you want to persuade more people to choose well, convince less people to smoke, or even encourage more people to donate sperm, this webinar is made for you.

During this hour-long session Joe will summarise the key aspects of campaign delivery that have served him and many others well, so that you can deliver more effective campaigns and achieve your goals.

Whether you are clinical, corporate or anything else, this session will show you how to get trending on social media, how to tell a powerful campaign story, and how to get amazing coverage without spending a penny.

Lead facilitator

Joe Blunden  

Joe is a multi-award winning marketing and communications specialist with over 15 years of experience across a range of industries. He has worked for the NHS for the past 10 years, including marketing, communications and engagement roles in both acute and community settings.

He is a compulsive learner and recently completed an MBA (Distinction), having gained a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Managing Digital Media and a degree in business.

Joe directed the successful campaign to get the NHS Choir to Christmas number one in 2015, raising over £300k for charity in the process. He also led NHS Voices in 2018, bringing together 30 celebrity singers to record a song for the NHS, which was made into a documentary by ITV.


Joe specialises in strategy development and digital communication and has extensive experience in PR, stakeholder engagement and campaign development.

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