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Communication and engagement

Introduction to email marketing (test)

Brush up your skills and learn the basics of email marketing

Date Sunday, 23 June 2024 10:00 AM - 11:00 AM
Where Details Online Online - MS Teams
User Details Members:
Level Details Beginner
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Radio128 people viewed this event
This event has already taken place, but you can watch the recording and download resources below.

What you'll learn

  • Create an email marketing objective
  • Understand who your audience is
  • Find out about the best email marketing platforms
  • How to design your emails
  • Evaluating your email marketing campaigns

Who is this webinar for?

This will be particularly useful for communications staff.

Lead facilitators

Joe Blunden

Joe is a multi-award winning marketing and communications specialist with over 15 years of experience across a range of industries. He has worked for the NHS for the past 10 years, including marketing, communications and engagement roles in both acute and community settings.

He is a compulsive learner and recently completed an MBA (Distinction), having gained a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Managing Digital Media and a degree in business.

Joe directed the successful campaign to get the NHS Choir to Christmas number one in 2015, raising over £300k for charity in the process. He also led NHS Voices in 2018, bringing together 30 celebrity singers to record a song for the NHS, which was made into a documentary by ITV.

Joe specialises in strategy development and digital communication and has extensive experience in PR, stakeholder engagement and campaign development.

Learning materials

  • Practical tips to take away
  • Slides and presentations
  • Certificate of attendance