When
Day:
Wednesday
Date:
05 May 2021
Time:
12:30 - 13:30
Duration:
1 hour
Prices
Members:
Free
Non-members:
£99.00
Where
GoToMeeting
Online video conferencing

Module 2 will explore what we mean by 'service users' and will provide tips and techniques for recruiting them for engagement activities. 

Lead facilitator

Sue Kong  

Sue Kong joined NHS Elect in April 2005 as their Director, leading on the marketing of NHS Services and assisting the Department of Health with the Gastroenterology 18 weeks commissioning pathways. Prior to joining NHS Elect, Sue was Executive Director for Strategy and Planning at North West London Strategic Health Authority and has operational and planning experience in acute hospitals in London and the East Midlands.

Sue has an MBA (distinction) specialising in marketing and is a CIM Chartered Marketer. Sue has chaired the Health Service Journal NHS marketing conferences and has published in the Journal of Management and Marketing in Healthcare, regularly sharing good examples of healthcare marketing and patient experience from around the world. Sue is a member of the editorial board for the Journal of Patient Experience (SAGE). She loves learning from different sectors and has presented as a Business Insight Leader for Warwick Business School, the Institute of Directors, National Housing Federation & 2020 Arab Health Congress.

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