FEATURED

Intro to Marketing

Marketing, Communication & Branding
This online course will take you through the fundamentals of marketing in the NHS.

Overview

Important update: Please note you will need to complete this course by Friday 21st June, as we are closing this course down in preparation for our website switchover. If you don't get a chance to finish your course, you will still be able to start it again on our new site.

This online course will take you through the fundamentals of marketing in the NHS, providing you with all the skills you need to create your very own marketing plan for a service, department or organisation.

Split into six bite-sized modules, you will learn about everything from setting objectives to marketing evaluation through a range of videos, articles and activities.
6
8 hours
Service leads

Learning outcomes

Through this course you will learn:

  • What marketing is
  • How to set marketing objective
  • How to complete a market analysis
  • How to select your target audience
  • What the marketing mix is and how to use it
  • How to promote NHS services
  • The key steps of a marketing plan

Facilitators

Sue Kong
Director
Joe Blunden
Director

Learning materials

  • Videos and presentations
  • Links to additional resources
  • Activities to check learning
  • A certificate of completion

Get started today

Please click the button below to begin module one.

Keep up-to-date with new training and services

Subscribe to our mailing list to receive our regular events bulletin and monthly member newsletter.