02 February 2023
10:00 - 11:00
1 hour
MS Teams
Online video conferencing

This workshop will examine the many ways in which social media can be used to enhance the experiences of staff and patients. 
The session will highlight how it has been employed successfully across the NHS and share tips and tricks to enable attendees to make more of the many tools that are available.
Delegates will also look at how social media could be applied in their area of work and take practical steps towards delivering this potential.
The workshop will cover:
• What social media is and why it is so important
• Real examples of successes in the NHS
• Tips and tricks for using social media more effectively
• Key things to consider before using social media
The webinar is aimed at staff who have a basic understanding of social media (e.g. have their own personal social media profiles) who would benefit from advice and guidance for applying it effectively in their area of work.

Lead facilitator

Joe Blunden  

Joe is a multi-award winning marketing and communications specialist with over 15 years of experience across a range of industries. He has worked for the NHS for the past 10 years, including marketing, communications and engagement roles in both acute and community settings.

He is a compulsive learner and recently completed an MBA (Distinction), having gained a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Managing Digital Media and a degree in business.

Joe directed the successful campaign to get the NHS Choir to Christmas number one in 2015, raising over £300k for charity in the process. He also led NHS Voices in 2018, bringing together 30 celebrity singers to record a song for the NHS, which was made into a documentary by ITV.


Joe specialises in strategy development and digital communication and has extensive experience in PR, stakeholder engagement and campaign development.

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