Our penultimate strategic commissioning webinar in our six-session series explores how commissioners can drive innovation and improvement across their NHS region. We discuss and delve deep into the design of measurement, rewards, incentives and improvement frameworks that not only track healthcare outputs but also recognise provider values and behaviours within their control. Discover how identification-based trust methods foster accountability and collaboration, and how to build a culture where ongoing, daily improvement becomes the norm across the region - delivering better outcomes for patients and communities alike.