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Leadership development & OD

How to tell stories that inspire change - Leadership

Effective leaders do more than share information - they inspire, motivate and build trust through the stories they tell. This session will explore the science, purpose and practice of storytelling in leadership, helping you understand how to craft and share narratives that drive positive change.

Date Monday, 13 October 2025 13:30 PM - 14:30 PM
Where Details Online Online - MS Teams
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Level Details Suitable for all levels
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Radio14183 people viewed this event

What you'll learn

  • Understand the science, purpose and practice of storytelling in leadership
  • Explore simple structures to surface your own leadership stories
  • Learn how to tell stories that inspire trust, openness and positive change
  • Identify and avoid unhelpful stories that can undermine your message
  • Gain confidence in using storytelling as a leadership tool

Who is this webinar for?

  • Leaders and managers who want to communicate with greater impact
  • NHS staff aspiring to leadership roles
  • Anyone interested in storytelling as a tool for influence and change

Lead facilitators

Joe Blunden

Joe is a multi-award winning marketing and communications specialist with over 15 years of experience across a range of industries. He has worked for the NHS for the past 10 years, including marketing, communications and engagement roles in both acute and community settings.

He is a compulsive learner and recently completed an MBA (Distinction), having gained a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Managing Digital Media and a degree in business.

Joe directed the successful campaign to get the NHS Choir to Christmas number one in 2015, raising over £300k for charity in the process. He also led NHS Voices in 2018, bringing together 30 celebrity singers to record a song for the NHS, which was made into a documentary by ITV.

Joe specialises in strategy development and digital communication and has extensive experience in PR, stakeholder engagement and campaign development.

Sue Kong

Sue has 30 years of operational, strategic and board experience in the NHS, largely in London and the East Midlands. She is passionate about developing young people and promoting diversity in the NHS. Sue has an MBA (distinction), specialising in marketing and is a CIM Chartered Marketer. Sue is an editorial board member for the Journal of Patient Experience (SAGE) and has presented at Warwick Business School, the Institute of Directors and the 2020 Arab Health Congress. Sue holds the ILM Level 7 Diploma in Executive Coaching and Mentoring, is a member of the Association for Coaching and is passionate about coaching and mentoring colleagues from all backgrounds and disciplines in the NHS and is also keen on researching and testing use of AI in coaching. In 2024, Sue has been recruited to sit on the selection panel for the prestigious Oxford University & Ellison Institute of Technology (EIT) Ellison Scholars programme to find and fund students who will help solve some of humanity’s most challenging and enduring problems.

What participants say

92%

of attendees agreed the presenters delivered the session effectively.

“This session gave context and important points to consider when telling stories to make them useful for job role.”