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Management fundamentals

Writing an effective business case

If you need to make a case for change, funding or investment, this session can help you do it clearly and confidently. It focuses on writing business cases that decision-makers can quickly understand and act on, helping you avoid delays and increase the chances of a positive outcome.

Date Monday, 01 June 2026 14:00 PM - 16:00 PM
Where Details Online Online - MS Teams
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Level Details Suitable for all levels
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Radio1837 people viewed this event

What will you learn

  • Understand what decision-makers need from a business case, and how this shapes what you include, such as defining the problem and presenting risk considerations.
  • How to write a focused, persuasive business case that is easy to follow without being long or complex
  • How to define the real problem clearly, before jumping to solutions
  • Ways to engage key stakeholders early so your case is easier to support

Who is this course for

This webinar is for anyone who needs to develop or contribute to a business case as part of their role. It is particularly useful if you want a practical approach to shaping proposals that support good decision making, without needing specialist finance experience.

Lead facilitators

Mark Leyshon

An experienced commercial practitioner, Mark initially started his career in the Automotive industry within Supply Chain Management, and was actively involved in his organisations world class continuous improvement programme. He then moved on to a variety of senior, and executive commercial posts in the rail, energy and travel industries, where his experience includes acquisitions and a management buy out. At the turn of the Millennium Mark started his own Consultancy Company providing PFI support before broadening into a wide variety of improvement and change management assignments.

Jim Lusby

Jim has worked in and around the NHS for more than 30 years. His Board-level experience has been drawn from roles in several large Trusts, a Strategic Health Authority and in the NHS Trust Development Authority.  He also spent four years as a Senior Civil Servant, in national positions in the Department of Health and later as head of the health team in the Prime Minister's Delivery Unit. Jim's experience makes him well-placed to advise on all aspects of organisational and system strategy and delivery.  Building relationships and shared priorities in complex operational and political environments has been a particular theme throughout much of his career.

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