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Quality and service improvement

Using Behavioural Insights to drive Meaningful Change in Healthcare

Real improvement in healthcare and organisational performance doesn’t just come from new processes or policies it comes from understanding how people take action in the real world. The EAST framework (Easy, Attractive, Social, Timely) offers a simple, practical way to design and implement changes that people actually engage with. 

 In this interactive, bitesized online workshop, you’ll discover how small, smart tweaks can dramatically improve behaviour, boost engagement, and make changes stick.  

Date Friday, 22 May 2026 10:00 AM - 11:00 AM
Where Details Online Online - MS Teams
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Level Details Suitable for all levels
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What will you learn

By the end of the workshop, you’ll be able to: 

  • Apply EAST to make processes clearer, simpler, and more engaging. 
  • Use proven behavioural design techniques to increase uptake, reduce friction, and improve outcomes. 
  • Bring back practical ideas you can implement immediately. 

Who is this course for

EAST has been used globally to deliver remarkable improvements, including: 

  • 3.3% reduction in unnecessary antibiotic prescriptions, preventing 73,000 prescriptions in six months. 
  • 500,000+ new organ donation registrations following a redesigned national campaign. 
  • 13% drop in DNA rates in New York after simplifying court summons letters, avoiding thousands of arrest warrants. 

Lead facilitators

Robin Davis

Having worked in various senior NHS management roles, Robin combines a realistic outlook with the latest change management thinking to achieve results. He has a genuine understanding of the competing demands of operational health care management and the challenge of meaningfully engaging clinicians in quality improvement. He is an accomplished facilitator and enjoys the challenge of working with teams to bring about improvements for patients and staff. A graduate from the NHS management training scheme in 2002, he has an MSc in Health Care Policy and Management.

Robin leads the quality improvement faculty at NHS Elect and is passionate about supporting organisations to design and deliver organisation-wide QI improvement initiatives.  Robin is a trained coach and supports quality improvement coaches across the NHS.  Robin has supported hundreds of teams across the country and enjoys facilitating team away days, workshops and development sessions.  Having worked in the NHS since 1997, Robin understands the challenges NHS staff face and is excited to be leading the Happier Working Lives programme for NHS Elect, which uses quality improvement tools to improve working lives across the NHS. Robin is an expert facilitator with passion for service improvement, service redesign and coaching.